The most important thing in Computer Graphics (CG) Art is that it is a beautiful combination of creativity and technology which is updating day by day. 3D visualization is a strong branch of CG art.

3D visualization is a general term used for 3d graphics, modeling texturing & rendering. It helps to visualize any product, area, building etc. more clearly before the creation of the actual thing. At MSN we usually use 3Ds Max, Sketchup, Vray, Lumion as our 3D tools.

Basically we create an image of the relevant building to show how that building will look when its finished before it has been built. At the moment we create 3Ds using 2D plans, simple sketches and also get raw ideas from the designers.

There are many areas that we need to consider in visualization such as color & material studies, lighting effects, special effect on product or building image, Photomontage, Photo-realistic industrial images, walk-throughs, animation & post production work.

End of the day whatever we do the final output product should be a high quality realistic image. We strive in all means to achieve this.

Chathuni Samarasinghe
3D Visualizer