Principle One: Do what you love.
When we do something, we must do what we like. Otherwise it will be boring. When we do it to our own style, we can put the maximum effort to our design.
Principle Two: Put a dent in the universe.
We should have a vision to do a change in the world. Then we can innovate new designs for the future. If we have a goal, we can move forward until our dream comes true.
Principle Three: Kick start your brain.
Creativity helps to make innovative ideas. New ideas generate with our experience. When we are full of experience we can do and innovate new designs with new experiments by connecting different subjects together.
Principle Four: Sell dreams, not products.
If we do new things, without a purpose it will be rejected by the customer. If we do what we dream about, we can be success our designs.
Principle Five: Say no to 1,000 things.
We must look at our design in many angles and should always try to find the defects and rectify them. If we reject many things, we can get new ideas on our mind. A ‘Yes’ after 1000 ‘No’s is a very strong yes.
Principle Six: Create insanely great experiences.
If we do our design with living on it and feel it in our soul, we can get great experience to our design as well as to our life. We should live in our design and be obsessed in giving an experience rather than a product.
Principle Seven: Master the message.
No matter what the design or produce it is, people who buy and use should get the right message. Our product should give a strong message. If we give the message that what we need to enhance in our design in a creative and if our message feels deep in our customers mind it will be a great design.
The product should be the end result or the reality of our dream and aspiration
